Change is in the air! The summer is fading away, kids are back in school, and we added a graphic designer to our team. We are pleased to introduce Angie Scobby, Boise State Graduate, experienced graphic designer, visual artist and photographer. She comes to us from Design Impressions, Inc. where she spent the past three years as their in house art director. We are excited to have her on board.
11th Annual Integrity Counts! Celebration
October 10, 2007 – Boise Centre On The Grove
The Better Business Bureau and Key Bank announce the honorees for 2007 Integrity Counts! business honors award. Peppershock is listed amongst the honorees and winners will be announced at the Celebration on October 10, 2007. http://www.integritycountsonline.org/2007fin.htm
The Boise Hawks and Peppershock Media Productions have partnered to capture the “Hawks Baseball Experience.” To view the video short produced by Peppershock
click here.
Healthcare Heroes
Healthcare Heroes event put on the Idaho Business Review. The event honors local professionals working the in the healthcare field, who go above and beyond to help the community. The awards dinner will be held on Sept. 20, 2007. Peppershock is producing the visual presentation to display at the event. All of the winners will be profiled in a special Health Care Heroes magazine. It will be inserted into the Idaho Business Review on Sept. 24th and at the awards dinner at the DoubleTree Riverside in Boise.
www.idahobusiness.net
Idaho State Department of Education”Child Nutrition” PSA
Peppershock Media has teamed up with the Idaho State Department of Education to help inform Idaho’s parents and children about the benefits of eating nutritious foods.
Peppershock also took this opportunity to teach the students at Spalding elementary school about shooting commercials. The children experienced hands on learning as they participated in the shoot. The PSA’s will air starting in October.
Buy Idaho
We are thrilled to support Idaho Business. The Peppershock crew entered Governor Butch Otter’s office, gear in hand to update the Buy Idaho spots. We shot PSA’s featuring the governor endorsing products made in Idaho. Watch for the new PSAs in October.
::Marketing Gem of the Month::
“Who Owns the Image, Client or Creator?” copyright laws examined…
We live in a world where copying artwork, photography, music and more are just a mouse click away. Accessibility is abundant. However, having access to original artwork does not give us the right to use them any way we please.
Copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works.
This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act lists out the details of what the owner of the copyright has the exclusive right to do and to authorize others to do.
Typically the person or entity originating the creative works retains the copyright unless the client wants to purchase a “buy out” of the copyrights of a protected work and then the original creator can assign copyrights to the client. Then the copyright owner has the exclusive right to do and authorize others to do what is listed in Section 106.
By knowing more about copyright laws, you can avoid devastating costs in the future.
