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What is Content Marketing?

Content marketing is where we take a strategic marketing approach that’s focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, that will ultimately buy from you!

By reaching, engaging, and retaining your target audience, you will make sure that your products and services are being seen by those who are more likely to share, engage, and then make a purchase. 

Every type of business needs to be communicating with customers and potential customers, and these days social media posts, podcasts, videos, and blog posts are a must when it comes to staying top of mind and Search Engine Optimization, or SEO.  

Consumers are more savvy than ever before, and they will make their own decisions about the products and services they buy IF they can find you! 

Consumer buying decisions start online. That means that if they can’t find you online, and they can’t find you social media, how will you reach them? 

This is why content marketing is so important! 

If they can find you, how do people perceive you online? What’s your online reputation look like? How are you ranked in search engines? Do you track your return on investment (ROI) for your online efforts? If any of these questions have you feeling a little anxious or overwhelmed, we can help with that! 

People are busy running their businesses and don’t have time to generate and manage content. That’s where Peppershock comes in. We act as an extension of your marketing department and can do all of this, while you focus on what you do best; running your business!

Maybe you started a podcast but are struggling with getting it edited and distributed on a consistent basis to all the different outlets people use to aggregate podcasts (Apple, Google Play, Stitcher, Pandora, Soundcloud, etc.).  Luckily, our trained audio pros are great at editing your podcast, setting up hosting and distribution so you can focus on interviews and creating stellar content for your audience.

Interested in Content Marketing but need more info?  No problemo!  Enter your email and we’ll be in touch.

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Who needs words anymore? 

In a world gone digital, it may seem that the written word is losing more and more ground (or bandwidth), each and every day as imagery, graphics and video continue to gain prominence. Social Media, TV, YouTube, Websites, Blogs, Podcasts, Pop-Up ads, Video Games and more are all replete with images, graphics, animation, motion, and video. This might make it feel like the fine art of nestling letters together to make words is going the way of the fax machine.

But did you know that the fax machine is alive and well?

Person typing on computer

Not sure where to start?

You need a Marketing Audit.

If you’re wondering whether your marketing efforts are working or not, this is the perfect place to start. Our Marketing Audit includes a launch session with your team to assess your current marketing plan. Walk away with recommendations to improve your marketing results.


Looking for Something Different?

Browse Our Pre-Built Marketing Programs.


Marketing Launch:

This program is designed for a small business looking to grow their social brand. Your image and reputation depend on a well constructed messaging system. Get started and discover how Peppershock can tell your story! Trust our expertise to launch your business to success.

Reasons businesses choose the Launch program:

  • More and more purchasing decisions are being made based on the social media presence of the business
  • Resources are limited, posting consistently is a challenge
  • Keeping on top of latest trends is also time consuming, and the tools are expensive
  • Lack of creative training and know-how
Marketing Launch
Jump Start

Marketing Jump Start:

You are a small to mid-size business. You may have some marketing help in-house but it isn’t enough. You need more than brand awareness, you are focused on conversions. This program is designed for businesses that have big ideas but need additional resources to meet the demands of your growing business.

Reasons businesses choose the Jump Start Program:

  • It’s challenging to create professional content consistently
  • Lacking a dedicated resource to manage online reputation
  • In-house staff is at capacity
  • Have a vision for growth but need help implementing the plan
Marketing Jump Start

Marketing Catapult:

You are a mid-sized business. You have a marketing staff but don’t have the man power to do all that you want. You are looking to partner with an ad agency. The Marketing Catapult Program is a robust and dynamic option for the established organization that needs to invest more in marketing and media to catapult to the next level! We become your marketing partner.  This program is similar to the Jump Start program, but includes a more robust media buying strategy and plan.

Reasons businesses choose the Catapult Program:

  • Lacking someone to plan and manage media buys
  • Looking to expand reach to a wider audience
  • In-house staff is at capacity
  • Need additional creative resources, team and talent
Marketing Catapult