Online video is very attractive to small businesses, if they are talented in creating unique video content. According to research company eMarketer, online video advertising spending will rise from $775 million this year to $2.9 billion in 2010. According to Steve Safran, senior VP, AR&D;, quoted in the BtoB magazine “you don’t need to be a big information content producer anymore to get your information out there.” Online video is a wonderful place for the small business to shine.
The opportunity is ripe to capitalize on the Boise market using informative, unique, and potentially humorous videos on your website. Safran added, “If you have [content] that’s beyond static and is entertaining as well as informative, deliver it on video and give people a reason to keep coming back, which should be the basis of any sales and marketing plan.”
Peppershock can help to prepare videos for your website and integrate the new Web 2.0 marketing methods and “user-generated” videos for posting to your site. If this is something you are looking to explore or have explored, let us know how we can help you tap into the online market in the Boise – Treasure Valley area! 208-461-5070 www.peppershock.com
