Emerging video technologies, online video and why it is drastically affecting video marketing strategies
By Conrad Piper-Ruth
Over the past number of years there have been two important developments in the video production world that affect video marketing strategies. First, is the explosion of online video and second is the rapid development of video technology that enables filmmakers to do more with less. Viewers are now being bombarded with medium and small budget online videos that have extremely high production value. This has been achieved in no small part by the use of camera mounted drones for aerial videography, camera gimbals for silky smooth dynamic camera shots and DSLR cameras for crisp, low depth of field shots. These emerging technologies allow filmmakers to capture footage that was once only reserved for big budget projects, at a much smaller price. This trend is quickly becoming a standard and viewers are beginning to expect this from the videos they watch. In terms of video marketing it is important to understand this trend and stay ahead of it or at the very least keep up with it. In a vast sea of amazing content, failure to do so means a dry, ordinary video, which will be ignored and forgotten quickly. Luckily, Peppershock Media is a full-service organization knowledgeable of all the latest video technologies and trends. We love to utilize them for our clients, to help us better flex our creative muscles, and make your videos stand out and engage viewers. Check out the video showing off Peppershock’s studio; shot in one take with a 3-axis gyrostabilized camera gimbal. We are so excited to make something awesome for you, so give us a call and let’s start a conversation.
