Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Podcast notes:
- 00:00 – 01:22 Introducing Swire Ho
- 01:22 – 02:21 Door Dash new users discount code
- 02:21 – 04:24 Marketing Essentials for 2021
- 04:24 – 04:44 Intro to The Marketing Expedition
- 04:44 – 06:35 Swire Ho’s background
- 06:35 – 08:33 The new SWAG in COVID-19
- 08:33 – 11:17 How Swire got into promotions
- 11:17 – 14:21 Process for delivered swag
- 14:21 – 18:38 Understanding audience
- 18:38 – 21:06 Networking for Swire
- 21:06 – 23:07 Be picky to succeed
- 23:07 – 24:24 Keep networking
- 24:24 – 27:15 Swire’s tools and podcasts
- 27:15 – 28:50 Accomplishments
- 28:50 – 31:59 Swire’s contact info
- 31:59- 32:16 Closing Remarks
- 32:16 – 32:45 Closing and Find More at Peppershock.com
- 32:45 – 33:14 Visit themarketingexpedition.com to find out more!
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