Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok.
Podcast notes:
- 00:00 – 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics
- 00:56 – 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App
- 02:09 – 02:56 Marketing Essentials Moment Tip
- 02:56 – 03:30 Welcome to the Marketing Expedition Podcast
- 03:30 – 04:19 Welcome Kyle Kaplanis
- 04:19 – 5:42 What is TikTok?
- 05:42 – 07:11 Kyle’s Podcast: BizTok
- 07:11 – 11:40 Tips on Expanding your Marketing onto TikTok
- 11:40 – 15:38 How Kyle’s Daughter Became an Overnight TikTok Star
- 15:38 – 18:06 Ways TikTok is Revolutionizing Advertising
- 18:06 – 20:52 TikTok’s Algorithm and Why it’s Great for Marketing
- 20:52 – 24:48 Mental Health Side of Social Media
- 24:48 – 28:37 Kyle Gives Listeners a Rundown on the new Clubhouse App and Why it’s a Marketing Must
- 28:37 – 35:09 Kyle’s History and Background
- 35:09 – 37:39 So What’s Next for Kyle?
- 37:39 – 40:02 How to Connect with Kyle
- 40:02 – 41:38 Not on TikTok: Here’s How Else you can Market your Brand
- 41:38 – 42:22 Huge Thanks to Kyle and all of his TikTok Wisdom!
- 42:22 – 42:38 Thanks for Listening, Find more Podcasts Online peppershock.com
- 42:38 – 43:09 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends
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