Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.
Podcast notes:
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- 0:00 – 1:20 Brandy’s bio
- 1:20 – 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/
- 2:11 – 5:07 Marketing essentials www.themarketingexpedition.com/2020/10/16/podcasting-101/
- 5:07 – 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast
- 5:27 – 6:00 Welcome Brandy
- 6:00 – 10:05 Brandy’s background
- 10:05 – 14:42 Networking through podcasts
- 14:42 – 19:05 Tips for being a better interviewee
- 19:05 – 21:45 What to expect from a podcast campaign
- 21:45 – 25:21 Emerging trends
- 25:21 – 29:33 Marketing tactics
- 29:33 – 35:38 Useful resources
- 35:38 – 37:09 Advice for getting started
- 37:09 – 38:55 What Brandy would’ve asked herself
- 38:55 – 40:08 If Brandy had an unlimited budget
- 40:08 – 40:50 How to contact Brandy brandy@kitcaster.com
- 40:50 – 41:19 Thank you, Brandy
- 41:19 – 42:00 Thanks for listening
- 42:00 – 42:30 Join www.themarketingexpedition.com today!
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