Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.
Podcast notes:
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- 00:00 – 01:42 Introduction to Sarah Massie
- 01:42 – 02:04 Peppershock offer https://oldsite.stagingserverhosting.com/product/coach-outlet-discount/
- 02:04 – 07:04 Marketing Essentials Moment
- 07:04 – 07:53 Welcome to the Marketing Expedition Podcast!
- 07:53 – 08:36 Sarah Massie Introduction.
- 08:36 – 10:35 Export examples
- 10:35 – 13:15 Consequences and penalties
- 13:15 – 15:50 Marketing strategies
- 15:50 – 16:15 Importing
- 16:15 – 17:45 The hardest country to ship too
- 17:45 – 21:29 Sarah’s background
- 21:29 – 22:43 Work/life balance
- 22:43 – 25:44 What inspires Sarah
- 25:49 – 26:42 One thing you wish you knew before starting your business
- 26:42 – 27:29 The biggest challenge Sarah’s overcame
- 27:29 – 27:58 The worst characteristic that has served you well
- 27:58- 29:10 Favorite accomplishments
- 29:10 – 31:06 Staying current
- 31:06 – 32:27 Advice for someone starting in the field
- 32:27 – 34:47 Sarah in 10 years
- 34:47 – 35:56 Favorite places to travel
- 35:56 – 37:30 Travel tips
- 37:30 – 38:15 Thank you, https://smassie.com/
- 38:15 – 39:00 Thank you for Listening to the Marketing Expedition Podcast
- 39:00 – 39:30 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/
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