How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Episode 149

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

• • • 00:00 – 00:20 “There’s a time and a place to be salesy…”
    • 00:21 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:41 – 01:35 Kyle’s Bio
    • 01:36 – 06:20 Marketing Essentials Moment: Culture and Branding
    • 06:21 – 07:59 Welcome to the show, Kyle!
    • 08:00 – 10:32 Email automation and segmentation
    • 10:33 – 14:55 Considering the effect on your email deliverability
    • 14:56 – 20:10 Different email marketing tools
    • 20:11 – 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  
    • 20:43 – 24:28 Kyle shared some effective email strategies and tactics
    • 24:29 – 26:25 Building up your sales process
    • 26:26 – 30:00 The challenges with iOS updates and privacy settings
    • 30:01 – 36:28 Have a conversation starter email
    • 36:29 – 40:20 Things to avoid in email marketing
    • 40:21 – 42:08 Reach out to Kyle
    • 42:09 – 42:30 Give us a review, Enjoy your Marketing journey!
    • 42:31 – 43:17 Join The Marketing Expedition Community today!

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