Building a Time-Proof SEO Strategy with Steve Wiideman | Episode 153

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

• • • 00:00 – 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don’t have to use a $5,000/month sophisticated tools to explore the results.”
    • 00:21 – 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:40 – 01:13 Steve’s background
    • 01:14 – 08:07 Marketing Essentials Moment: Contextual Advertising
    • 08:08 – 13:16 Welcome to the show, Steve!
    • 13:17 – 20:30 The fundamental areas of SEO strategy
    • 20:31 – 22:47 Building an SEO strategy
    • 22:48 – 25:25 Link strategy
    • 25:26 – 26:57 Content Strategy
    • 26:58 – 29:18 Tracking your SEO performance
    • 29:19 – 37:21 How to create effective content on your page
    • 37:22 – 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.
    • 38:13 – 43:24 Misconceptions about the frequency of content
    • 43:25 – 50:15 Benefits of mixed media marketing
    • 50:16 – 55:30 Steve drops some insights into optimizing search results
    • 55:31 – 58:20 Practice your SEO strategy by giving back to the community
    • 58:21 – 1:01:28 Upscaling multi-location SEO for Google maps
    • 1:01:29 – 1:02:06 Reach out to Steve at: @seosteve
    • 1:02:07 – 1:02:27 Give us a review and enjoy your Marketing journey!
    • 1:02:28 – 1:03:15 Join The Marketing Expedition Community today!

Schedule your Marketing Audit today!: https://oldsite.stagingserverhosting.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunes, Spotify, or Amazon Music.