Building a Great Digital Marketing Strategy with Chris Madden | Episode 166

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.

• • • 00:00 – 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”
    • 00:16 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:36 – 08:13 Advertising game on the Big game!
    • 08:14 – 08:33 Thank you Chris for coming to the show!
    • 08:34 – 13:00 Chris’ Bio
    • 13:01 – 16:28 Driving ROI on an ongoing basis for clients
    • 16:29 – 20:27 Useful and Creative platform tools
    • 20:28 – 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools
    • 26:01 – 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
    • 27:02 – 31:14 Transactional versus informational searches
    • 31:15 – 34:08 Integration of QR codes in ROI tracking
    • 34:09 – 38:43 Value of an ad campaign
    • 38:44 – 41:44 Landing page conversion
    • 41:45 – 43:52 What’s one thing you wish you had known before you began your career?
    • 43:53 – 47:33 Challenges as a leader/entrepreneur
    • 47:34 – 54:46 Spontaneous communication within the company culture
    • 54:47 – 57:37 Follow your curiosity
    • 57:38 – 58:20 Reach out to Chris on LinkedIn 
    • 58:21 – 58:41 Share this out in the world! Enjoy your Marketing journey!
    • 58:42 – 59:29 Join The Marketing Expedition Community today!

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