Make Your Email Marketing Fun and Profitable with Liz Wilcox | Episode 173

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

• • • 00:00 – 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”
    • 00:10 – 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:30 – 01:33 Liz’s Bio
    • 01:34 – 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget
    • 10:22 – 11:06 Welcome to the show, Liz!
    • 11:07 – 14:00 From an RV travel blogger to becoming the fresh princess of email marketing
    • 14:01 – 18:56 Email staircase strategy
    • 18:57 – 21:56 Growing your email list through referrals and affiliates
    • 21:57 – 23:33 Creating a community with a newsletter club
    • 23:34 – 25:35 Simplifying email marketing while having fun
    • 25:36 – 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 
    • 26:22 – 29:15 How branding can assist you in connecting with your audience
    • 29:16 – 31:22 Liz and Rhea relating to the 90’s pop cultures
    • 31:23 – 32:38 Liz shares a tip on picking an email marketing tool that suits you
    • 32:39 – 36:24 Creating a proper welcome sequence
    • 36:25 – 38:18 Reach out to Liz and hit the hot pink button!
    • 38:19 – 38:41 Thank you so much, Liz!
    • 38:42 – 39:00 Give us a review! Enjoy your marketing journey!
    • 39:01 – 39:47 Join The Marketing Expedition Community today!

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