The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Episode 188

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

• • • 00:00 – 00:24 In the context of using data to ensure relevance, I think that’s one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just “spray and pray”. —Tony Marlow
    • 00:25 – 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:42 – 01:22 Tony’s Background
    • 01:23 – 15:20 Marketing Essentials Moment:  Estimating Process as an Agency
    • 15:21 – 15:55 Welcome to the show, Tony!
    • 15:56 – 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing
    • 20:19 – 26:13 Having the opportunity to be performance storytellers as marketers
    • 26:14 – 29:54 Relevance drives effectiveness
    • 29:55 – 34:12 Tailoring your messaging based on viewership habits
    • 34:13 – 37:56 Generative AI capabilities
    • 37:57 – 41:46 Feeding the AI learning machines
    • 41:47 – 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.
    • 42:37 – 48:02 The trend toward ad-supported models
    • 48:03 – 51:57 Subscription cycling
    • 51:58 – 53:50 Optimizing discoverability and voice search features
    • 53:51 – 58:47 Shift in podcast listenership
    • 58:48 – 1:03:21 Brand demand and field command
    • 1:03:22 – 1:06:38 Career aspirations
    • 1:06:39 – 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv
    • 1:07:31 – 1:08:41 Thank you so much, Tony! Share this podcast!
    • 1:08:42 – 1:09:12 Give us a Review! Enjoy your marketing journey!
    • 1:09:13 – 1:09:59 Join The Marketing Expedition Community today!

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