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Melissa

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Reach Success in Your Marketing–Know Your Audience!

“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses…
Melissa
February 2, 2017
blogMarketing

5 Keys to Social Media Success – Part 2

In our last conversation, 5 Keys to Social Media Success - Part 1, we laid out the framework for successful social media marketing. In short, you need to empathize with your audience before you have the ability to create relatable…
Melissa
December 7, 2016
blogMarketing

Do You Need Help Defining Your Target Market?

Defining your business’s target market is the single most important factor in developing a successful marketing plan, followed by defining your business goals and marketing objectives. How does one begin to define their target market? More importantly, is this a…
Melissa
September 13, 2016
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Marketing 101: Goals Are EVERYTHING!

Dear Business Owner, Can you tell me what your marketing goals look like? More importantly, have they worked to bring you business? For most, the answer is uncertain. Often times people think of marketing as a necessary evil, only completing…
Melissa
July 5, 2016
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Facing your Marketing Fears

By: Melissa Callahan Shocktoberfest is creeping quickly around the corner and this year we have added a new fear factor to the mix. Before our annual spooky bash in the studio, there will be a business success workshop! Along with…
Melissa
October 21, 2015
blog

Inbound Marketing

7 Tips for Effective I.N.B.O.U.N.D Marketing The times are changing. As the famous writer Raoul Vaneigem once said, “We must discover new frontiers...people have been standing for centuries before a worm-eaten door, making pinholes in it with increasing ease. The…
Melissa
September 10, 2015
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