You might have heard that email marketing is dead, but it’s alive and well if you have the tools to leverage your already existing email lists! Chances are if you’ve been in business for a while, you already have an…
Who needs words anymore? In a world gone digital, it may seem that the written word is losing more and more ground (or bandwidth), each and every day as imagery, graphics, and video continue to gain prominence. Social Media, TV,…
Okay, so you have a product or service that you would like to share with the world. Whether it’s something brand new to the market, an improvement on something existing, or a service that’s going to make life better for…
When you are creating your social media content strategy, you need to have an Instagram marketing strategy too! Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s…
Did you just start a new business and need to create a marketing plan? Or are you an established business that needs to revamp or refresh your existing marketing plan? Whether you are starting at the beginning or just need…
Using visual content in your marketing is more important now than ever, and here’s why! People prefer visual content. Since the very first grainy black-and-white images began gracing the pages of newspapers and other advertisements as early as the 1850s,…
Share your expertise, and share your professional value with your audience. It’ll allow you to become the expert people want to buy from. You must speak up and subtly promote what you offer to be recognized as a leader in…
Most likely, your business or organization has a LinkedIn page. But are you doing enough? LinkedIn requires more than setting it and forgetting it to be a useful tool to grow your brand and bottom line; it requires engagement, interaction,…
Shoutouts, News you can use, and Events not to Miss! October, we celebrate 19 years in business! The month of October is our 'workversary' month! We celebrate 19 years of Peppershock Media! Did you miss our annual Shocktoberfest anniversary/client appreciation party?…
Let freedom and summer rule! A message from Rhea Allen The seasons they are a-changin' like they always do, so what’s next? There’s plenty to love about summer, and plenty to love about fall that you may or may not have…