Spring Has Definitely Sprung! A message from Rhea Allen It’s been a year since COVID-19 took over, and while it might feel like the only thing that has changed is the availability of toilet paper, there’s so much to look…
As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special…
Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and…
Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners,…
Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting…
If you’ve paid attention lately, you’ll notice that your organic Facebook engagement and reach on your business page is probably dipping or is stagnant. That’s because the Facebook algorithm is constantly changing and you have to keep up and feed…
Dust off the shock/awe and get on with the business of your business, by taking what you’ve learned and perfecting it for 2021. Remember March 2020? You were busy ramping up for Q2, evaluating Q1, and preparing yourself to worry…
Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded SparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be.…
How to Make February the Best. Month. Ever. A message from Rhea Allen Congratulations humans, we made it through January of 2021! Even during “precedented times” January can be a challenge to smile through when the weather is gray, and…
Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls…
If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches…
With smartphones, apps, and a lifetime’s worth of information available at our fingertips, why should you hire a marketing agency to help you reach your goals and objectives? Even a decade ago, the concept of being able to take pictures,…
A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits.…
What is THE Marketing Expedition Virtual Meetup? A place to cultivate authentic business relationships that provide a space for mentorship, marketing ideation, shared resources, and connections needed to support and develop your brand and bottom line! Why join us? Because…
With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix…
How do you stop wasting money on marketing? Whether you are a small business owner, a CEO, or a marketing director, you don’t want to waste money on marketing. You want to make sure that every dollar spent is going…
Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some…
It’s the year we’ve all been waiting for! A message from Rhea Allen So the year that we thought would never come is here, and now that we have flipped the calendar over and taken some deep breaths, how are…
Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate…
Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to…
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