In 2012, the Cascade Chamber hired Peppershock Media to market Cascade, Idaho and the surrounding recreation area as a tourist destination. Cascade wanted an agency who understood “the little guy,” they wanted to work with an agency that felt approachable and would take time to understand all the region had to offer. Cascade may be small in size, but they have so much to offer. They were looking for a partner who could truly realize their value. Since our partnership, Cascade has experienced an uptick in the number of tourists/heads in beds/ who have come to Cascade and surrounding areas. The following is a review of some of the tactics and tools we have used to support Cascade tourism.
Our Approach
Peppershock created a series of videos highlighting Cascade’s beautiful natural resources and wide variety of outdoor activities. From trails to waterways, in the snow or the sun, there is something to do in Cascade for everyone.
Website
With a healthy mix of different marketing mediums, Peppershock was able to reach and convince more Idaho and Utah residents to visit the Cascade Chamber website.
Social Media
Peppershock created the Cascade Chamber of Commerce’s Instagram page in the Spring of 2018, since its creation the page has gained 1,205 followers. Here are some example posts from the profile.
Branding
Peppershock created a new logo for The Cascade Chamber of Commerce. The new logo is versatile, scaleable, and better reflects the fun and family friendly atmosphere found in the city of Cascade. The logo consists of a landscape scene, the logo mark, and the Cascade Idaho Chamber of Commerce lettering, the logotype. The design includes a sunset, snowy mountains, trees, and a lake, representative of the four seasons of recreation in the area. Each of these elements are outlined in black with various colors placed behind.
Want to learn more about Cascade, Idaho or how Peppershock Media can grow your brand, business or following?
Old Logo Design:
YouTube
“Things to do in fall” video had 74,640 views (in fall 2021). The average duration for the video was 97.7%.
