Branding
The Great Northwest Outdoor Expo is a non-profit exposition sponsored by Ducks Unlimited. Peppershock partnered with them to develop a brand that would represent a fun and educational atmosphere, while reflecting the Ducks Unlimited brand.
As a sponsor of this inaugural Expo, Peppershock helped to organize, promote and engage sponsors through digital ads, social media management, website development and maintenance, billboards, magazine ads, posters, radio ads, flyers and video.
“Taking GNOE from a concept two years ago to what we accomplished is incredible and it could not have happened without each and every one of you. A special thank you for the efforts of Drew and the Peppershock Media family. He has been critical since it was just a vision, and through his tireless efforts helped build this into something pretty amazing. Thank you Drew. You and your team are awesome!”
—Mond Warren, Ducks Unlimited Regional Director of Idaho
Video
Short videos give online viewers a taste of what to expect.
Website
The expo’s website is a resource for prospective sponsors, exhibitors, volunteers, and attendees. The responsive format and custom tailored content makes it as easy as possible for interested parties to get involved.
*Note: This event will not be happening again in the foreseeable future, so the website has been taken down.
Social Media
Social media promoted seminars, featured events, giveaways and more to build up excitement for the event. Peppershock Media’s management of social media included writing content, designing media, engaging online, and scheduling posts.
Additional Collateral
Julie McQueen films for Outdoor Weekly from the Great Northwest Outdoor Expo. (Video no longer available)
Season 1, Episode 8
Outdoor Weekly – August 14, 2018 | Parachuting Beavers
This episode of Outdoor Weekly features a high altitude rescue for the sake of pizza, using parachutes to relocate beavers, and updates to the Pittman-Robertson Act. Check out the technology segment featuring Identilock and Hitch Hotel, and this episode also covers the new record black crappie and an update on the fish kill happening in Boca Grande FL.
