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strategy

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President’s Letter August 2020

What can you Expect? Let’s Find Out! A message from Rhea Allen As expected, nothing is turning out just quite like you expected, and that’s the good news!  I hear a lot of “last year….” statements being made, and the…
Rhea
August 10, 2020
blog

President’s Letter July 2020

Two Steps Forward, Three Steps Back. A message from Rhea Allen This year has been, well to say the least it’s been one for the record books. And it’s safe to say, we STILL don’t know what’s going to be…
Rhea
July 6, 2020
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President’s Letter June 2020

It's June! A message from Rhea Allen Can you believe that the year is already half over? We should be able to get a refund due to not using the last couple of months!  Despite shut-downs, remote working, social distancing…
Rhea
June 3, 2020
blog

Reach Success in Your Marketing–Know Your Audience!

“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses…
Melissa
February 2, 2017
blogMarketing

Do You Need Help Defining Your Target Market?

Defining your business’s target market is the single most important factor in developing a successful marketing plan, followed by defining your business goals and marketing objectives. How does one begin to define their target market? More importantly, is this a…
Melissa
September 13, 2016
blog

The Peppershock “Marketing Needs Assessment”

So you’ve decided that you need to hire a marketing firm to help you identify, organize, and plan for your marketing efforts. You’re probably scratching your head and wondering, ‘where do I turn?’ Chances are, you’ve either heard the horror…
Rhea
February 16, 2015