Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.
Podcast notes:
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- 00:00 – 00:17 “Data is all about the past, and only about the past.” — Mark Stouse
- 00:18 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
- 00:37 – 01:29 Mark’ Bio
- 01:30 – 05:22 Marketing Essentials Moment: Provide Value to Others
- 05:23 – 07:08 Welcome to the show, Mark!
- 07:09 – 11:09 Extreme risk levels around decision making
- 11:10 – 15:01 How Mark started his company, Proof Analytics
- 15:02 – 22:53 The process of understanding data analytics
- 22:54 – 25:53 Predictive and prescriptive analytics software
- 25:54 -26:42 Explore the world of podcasting with Kitcaster!
- 26:43 – 28:43 Keeping up with the changes
- 28:44 – 34:55 The process of building an analytical model for the customer
- 34:56 – 37:33 Affordable and approachable tool for marketing
- 37:34 – 38:20 Combining data sets with analytics
- 38:21 – 40:29 Best way to reach Mark: Proof Analytics
- 40:30 – 41:15 Thank you so much, Mark! Enjoy your Marketing journey!
- 41:16 – 42:02 Join The Marketing Expedition today!
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