Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew | Episode 172

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.

• • • 00:00 – 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”
    • 00:18 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
    • 00:41 – 02:31 Kendall’s Background
    • 02:32 – 06:40 Marketing Essentials Moment: Collaboration over Competition
    • 06:41 – 11:13 Welcome to the show, Kendall!
    • 11:14 – 16:17 Boise Ad Federation and American Advertising Federation
    • 16:18 – 19:56 National Student Advertising Competition
    • 19:57 – 23:50 Kendall sharing his experiences on a marketing competition
    • 23:51 – 27:21 Giving students the opportunity to apply their knowledge to the real world
    • 27:22 – 31:35 Internship and Mentorship
    • 31:36 – 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.
    • 32:23 – 34:48 Having a lifetime learning mindset
    • 34:49 – 36:56 Resources to help you learn and expand your skill set
    • 36:57 – 44:47 Work-Life Balance
    • 44:48 – 48:46 Learn more about Velox Media.
    • 48:47 – 50:47 Exciting new trends that are coming down in digital media
    • 50:48 – 52:58 Building your consumer profile
    • 52:59 – 54:33 How are you being a positive contributor to your organization?
    • 54:34 – 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!
    • 55:37 – 56:23 Join The Marketing Expedition Podcast today!

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