Read this article to learn how current social media trends just scratch the surface of what is possible in business and event promotion. “The Future of Event Planning and Social Media”.
“…understand the value of social media and realize that they are only bound by their imaginations when it comes to using it.” –Gist
The use of social media to market and create an immediate connection with your audience is the key to the future of event and business promotion. Peppershock experienced success using social media to promote the Canyon County Fair and Festival. Specific events received exposure prior to the Fair through social media including; concerts, carnival, exhibits and more. Residents of Canyon County and surrounding areas were invited to participate by answering trivia on Facebook and responding to fun polls. Twitter was implemented during the Fair with on-site digital signage to promote and inform visitors of upcoming events each day. With the integration of social media, the Canyon County Fair campaign resulted in a record-breaking year of attendance at 45, 686, which was a 15% increase from 2009. The Fair’s Facebook page grew from having 23 fans to 1,141 in only four months. The utilization of social media played an important role in the success of the 2010 Canyon County Fair & Festival.
Contact Peppershock Media to find out how you can use social media to exceed the goals and successes of your business or your next big event.
