So you’ve decided that you need to hire a marketing firm to help you identify, organize, and plan for your marketing efforts. You’re probably scratching your head and wondering, ‘where do I turn?’ Chances are, you’ve either heard the horror stories or experienced them first hand from agencies. You want to get involved with an agency who will listen diligently and not waste your money by trying things that won’t work. Believe me, finding the right marketing agency isn’t impossible!
Before hiring a marketing agency, take a step back and consider any questions you may have. It’s okay to be picky, especially since you don’t want to waste your time or money.
Find out more about the client onboarding process. Make sure that all of your questions are being answered and that the guidelines are being explained clearly. Find out how the agency communicates and distributes work. After all, you’re hiring a team!
Businesses are like blueprints.
Imagine you’re going to build a new office building. Before you start construction, you need to discover all of the needs, uses and requirements for your building. You will want the construction process to run smoothly, be cost effective and painless. To make this happen, you will need an architect and a blueprint. The same process is needed for working with a marketing agency. We are the architects of your marketing plan. You want your business to succeed and you need a little help from the experts.
At Peppershock, we utilize a proprietary Marketing Needs Assessment to help us identify a marketing strategy for your business. By using this process, we are able to quickly gain a vast knowledge about your company and marketing needs. Through a series of meetings with your organization’s key stakeholders, we will ask all of the right questions to determine your current brand and marketing positions. The result of a Marketing Needs Assessment is a defined plan with recommendations to improve your brand equity, positioning and management with marketing effectiveness.
The results from the Marketing Needs Assessment will become your marketing plan, which sets the strategy for us to follow and implement. The discovery process will provide us with the answer to our questions about your company, business or service. Our goal is to know as much about your business as you do. We will take this knowledge and apply our disciplined marketing expertise to develop the best possible marketing plan that is custom-tailored to your needs.
Our Marketing Needs Assessment consists of four primary steps:
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Prepare
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Research and interview
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Draft the recap document, which includes our top line overview and next steps
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Present our findings to you
