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Marketing Needs Assessment

By February 19, 2018May 10th, 2021Business, Marketing

So you’ve decided that you need to hire a marketing firm to help you identify, organize, and plan for your marketing efforts. You’re probably scratching your head and wondering, ‘where do I turn?’ Chances are, you’ve either heard the horror stories or experienced them first hand from agencies. You want to get involved with an agency who will listen diligently and not waste your money by trying things that won’t work. Believe me, finding the right marketing agency isn’t impossible!  

Before hiring a marketing agency, take a step back and consider any questions you may have. It’s okay to be picky, especially since you don’t want to waste your time or money.

Find out more about the client onboarding process. Make sure that all of your questions are being answered and that the guidelines are being explained clearly. Find out how the agency communicates and distributes work. After all, you’re hiring a team!

Businesses are like blueprints.

Marketing Needs Assessment Peppershock Media

Imagine you’re going to build a new office building. Before you start construction, you need to discover all of the needs, uses and requirements for your building. You will want the construction process to run smoothly, be cost effective and painless. To make this happen, you will need an architect and a blueprint. The same process is needed for working with a marketing agency. We are the architects of your marketing plan. You want your business to succeed and you need a little help from the experts.

At Peppershock, we utilize a proprietary Marketing Needs Assessment to help us identify a marketing strategy for your business. By using this process, we are able to quickly gain a vast knowledge about your company and marketing needs. Through a series of meetings with your organization’s key stakeholders, we will ask all of the right questions to determine your current brand and marketing positions. The result of a Marketing Needs Assessment is a defined plan with recommendations to improve your brand equity, positioning and management with marketing effectiveness.

The results from the Marketing Needs Assessment will become your marketing plan, which sets the strategy for us to follow and implement. The discovery process will provide us with the answer to our questions about your company, business or service. Our goal is to know as much about your business as you do. We will take this knowledge and apply our disciplined marketing expertise to develop the best possible marketing plan that is custom-tailored to your needs.

Our Marketing Needs Assessment consists of four primary steps:

  1. Prepare

  2. Research and interview

  3. Draft the recap document, which includes our top line overview and next steps

  4. Present our findings to you

We will provide you with a blueprint to kickstart the success of your business. We want to give you peace of mind when choosing Peppershock Media. To take advantage of our Marketing Needs Assessment and get pricing, give us a call at (208) 461-5070.


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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