Boise Fry Co. Online Presence Boosts In-Store Sales

Peppershock uses social media to promote Boise Fry Co.’s Meridian and Nampa locations. Specific promotions include trivia night, Roof Deck music nights, special offers, and exciting new menu items. Peppershock Media’s management of social media includes writing content, designing media, engaging online, and scheduling posts.

Find it all on Boise Fry Co. Instagram and Boise Fry Co. Facebook, and follow them for all the latest news!

Case Study

Boise Fry Co. is a local franchise with locations across the Treasure Valley.  We work specifically with the owners of the Meridian and Nampa stores as their marketing agency.  We provide marketing strategy, social media writing, posting and management, graphic design, photography, video production, and online reputation management services on a monthly basis.

Our Solution

Top-of-mind awareness for restaurants especially requires continual messaging and customer service in a timely manner. We plan social media campaigns a month in advance and work to respond to customer comments and reviews within 24 hours of posting (typically much faster than that). Custom photography and unique posts for the different store locations keep Boise Fry Co. at the forefront of hungry customers’ minds.

Client Review

“Drew and the gang have managed our social media for the Meridian and Nampa Boise Fry Company locations for the past three years.  Their all inclusive approach includes creating the message and content, scheduling posts, and most importantly actively managing the company pages.  The value of the latter is huge!! They clearly are the professionals and do a more effective job than I could and allows me to have a greater focus on the myriad of other business activities that require my attention.

Not included in any formal agreement, I have witnessed the networking machine that is Rhea Allen!  We have been a direct benefit of her efforts to spread the BFC love while being out and about in the community!!”


– Bryan Warnock, BFC Nampa and Meridian Owner

Facebook Posts and Page Growth

Each month’s social media posts are developed a month in advance and then scheduled out at optimal days and times. Through carefully chosen post topics and direct engagement with Boise Fry Co.’s audience, Peppershock has grown both location’s Facebook and Instagram engagement. This online reputation management continues to translate into in-store sales.

Boise Fry Company, Social Media, Facebook
Instagram Profile
Instagram Boise Fry
Boise Fry Food
Boise Fry Facebook


On-site photography lets customers know what experience to expect at Boise Fry Company even before stepping through the doors. Shots focus on food quality, unique location, and family fun.

Boise Fry Building
Boise Fry Burger
Boise Fry
Boise Fry Cook
Downtown Nampa, Family, Dining, Restaurant, Dinner, Outodoor
Boise Fry Company, Fry mustache, fun, fries, food


A sprinkling of videos showcases the Roof Deck and good times with family and friends at Boise Fry Co. Legend has it… Every trail leads there.

Additional Branding

Peppershock designed unique logos for two of Boise Fry Co.’s sub-brands. This made their Check-in for Charity campaign and Roof Deck much more memorable and marketable. Both logos utilize Boise Fry Co. fonts and colors to maintain complete brand cohesion.

Logo Design, Graphic Design, Charity, Boise Fry Company
Roof Deck, Boise Fry Company, Logo Design